AMIRI

AMIRI is Mike Amiri's eponymous label, and it is tied closely to Los Angeles, the city he grew up in and where the brand is still based. Before it grew into a global name, Mike was hand-crafting stage pieces for LA performers, with a raw, DIY approach built on hand embellishment. Denim is the backbone: sun-bleached gradients, water-worn fades and patch-repaired textures that feel lived-in. The men's range also covers tailoring, leather, knitwear and silk shirts with digital and hand-screened prints, plus logo hoodies and t-shirts. The trainers, including the Bone Runner sneaker, have been a constant since day one. The overall mix is grit, glamour and American rock 'n' roll influence.