ANNIE HOOD

ANNIE HOOD is a menswear label from Newcastle upon Tyne, built around essentials: the sort of staples you reach for on autopilot. Its approach is simple. Get the foundations right and the rest follows. That means heavyweight basics that hold their shape and stay thick wash after wash, which is the idea behind the tracksuits and hoodies. The t-shirt is cut from 280gsm heavyweight jersey, so it drapes cleanly and feels denser than most. Fabric gets proper attention each season, from garment-dyed joggers to reversed-texture jerseys that turn the usually hidden interior outwards for a tactile finish. The label is now expanding into footwear and knitwear, carrying the same focus on fabric and form.