Awake

Awake NY launched in 2012 and is built around the cultural spirit of New York City. The label says it reflects the diversity that has shaped the city's cultural landscape, and it describes its own look as both classic and contemporary, drawing on the changing aesthetic energy of New York as well as its lasting character. That is about as far as the brand's own words go, so we won't guess at fabrics, fits or prices. If you want to see the range in person, the European retailer BSTN lists Awake on its brands page, where it stocks the label alongside other streetwear names.