BEAMS JAPAN

BEAMS Japan is one of several sub-labels run by BEAMS, the Tokyo retailer and brand founded in 1976 in Harajuku by Etsuzo Shitara. It sits alongside BEAMS, BEAMS Plus and the women's line BEAMS BOY. The wider BEAMS approach is a mix of Americana, streetwear, workwear and contemporary design, with effortless layering, bold colour and a balance of utility and refinement. The men's casual side pursues basics in sports, work and military categories, then combines them with ivy, rock, surf and skate styles. If you like Japanese casualwear with a playful streak, it's worth a look.