Billionaire Boys Club

Billionaire Boys Club was founded in 2003 by Pharrell Williams in partnership with NIGO. The name is deliberately ironic, meant to make people think, and the label's line is that wealth is of the heart and mind, not the pocket. What began as an exchange of ideas between two people grew into a lifestyle brand that blends streetwear and luxury, with nods to skate culture and hip-hop. It is best known for graphic-heavy hoodies, t-shirts and sweatpants that carry a playful edge and a strong early-2000s feel. The range also takes in sweatshirts, denim and accessories. If you like bold graphics with some humour in them, start here.