Foret

Forét is a Danish label started in 2014 by Jeppe Meier and Jesper Finderup, two friends who grew up in rural Denmark among forests, fields and lakes. Later they found themselves in Copenhagen's creative scene and missed that quiet, so they built a label around it. Their phrase for it is "Soft Outdoor for Everyday Life". The clothes are practical enough for changing weather but not technical gear for extremes. Think coast walks, weekends in the woods and city mornings. Expect relaxed silhouettes, durable fabrics and small hand-drawn artworks, across shirts, outerwear and t-shirts. The brand says it makes fewer, better pieces, designed to last and made responsibly.