Human Made

Human Made is the Tokyo label of Nigo, also known as Tomoaki Nagao. It started in 2010 with menswear rooted in vintage Americana, then grew into a wider lifestyle range that now takes in clothing, accessories and homeware. The idea running through it is "The Future Is In The Past", so old references get worked with modern craft. Japanese fashion and classic workwear sit side by side here, and it feels natural rather than forced. Graphics do most of the talking. The heart logo turns up on t-shirts, sweats, caps and beanies. You'll also find varsity-inspired sweats and jackets, logo tees, shirts and retro vacation shirts. Pharrell Williams is a strategic creative advisor, continuing a partnership with Nigo that began at Billionaire Boys Club and ICECREAM.