MKI MIYUKI ZOKU

MKI MIYUKI ZOKU is a British menswear label founded in 2010 by Vik Tailor, starting out as a concept store in Leeds. The name comes from the Miyuki-Zoku, a youth tribe that formed in the summer of '64 in Ginza, Japan. They gathered on Miyuki Street and were early adopters of Ivy League style. MKI mixes British streetwear, American collegiate fashion and Japanese styling. Expect fleece hoodies, varsity-inspired sweats, trucker jackets with utility-style zips and pockets, plus tees and joggers. The brand says it cares most about fit, fabric and functionality, at a modest price. There are two seasonal collections a year, plus a core range.