OAS

OAS takes its name from the initials of its founder, Oliver Adam Sebastian. The label began on trips to the family summer home in Barcelona, where Oliver kept supplying friends with espadrilles, something that until 2010 couldn't be found anywhere in Scandinavia. Swimwear followed, and OAS grew into a weekend brand making leisure wear for year-round wear. Oliver Lundgren is CEO, creative director and founder. The clothes draw on art, architecture and people in the international creative scene, and the idea is that pieces recall good holiday memories. It is demand-driven, works closely with manufacturers and family businesses, and says it designs garments to last a lifetime. Materials and unique prints are a focus.