Past Tense

Past Tense is a contemporary menswear brand based in Stockholm, Sweden, founded by creative director Victor Lindh and business director Adrien Forray. The name points to its approach: rather than chasing newness, it asks you to slow down and look at fashion in a past tense, learning from the knowledge, traditions and craftsmanship of luxury manufacturing, then seeing it through a contemporary lens. Design references include industrial design, utility and architecture, blended with nature, minimalism and serenity. The brand talks about self-expression and appreciating high quality, and describes itself as a new Scandinavian staple. If you like considered, quietly expressive clothes from Sweden, it is worth a look.