Percival

Percival is a menswear label based in Hackney, East London, founded in 2010. It takes familiar pieces such as overshirts, knit polos, suiting and pleated trousers and reworks them with unexpected fabrics, patterns and small details that change the silhouette. Texture and embroidery run through the range, from tailoring and shirts to jersey. Fabrics are sourced with care, including organic cotton from Portugal, recycled blends from Italy and specialist wool from the UK, and pieces are made with craftspeople the team knows and trusts. Its first store is in Soho, with a bar built into the corner. The clothes are meant for the pub, coffee with a friend and the Sunday stroll.