PICANTE

PICANTE is a London label with an unusual origin story. It started in restaurants, bars and late-night conversations, after a trip to LA and a few merch ideas. Jude Taylor and Saam Zonoozi, both formerly of Burberry, founded it, and the pieces mix vintage references, playful graphics and considered fabrics and cuts. It is streetwear with a side of hospitality, so expect restaurant guides, playlists and even a spicy margarita in a can alongside the T-shirts and hoodies. Everything is designed in London and made in Portugal. The latest collection looks to Iceland, pairing alpaca and mohair with selvedge denim and down outerwear, including the sellout Diamond Down Puffer, now with a gilet version and a heavyweight puffer.