Ronning

Ronning is a London-based label, founded in 2017 and designed in East London. Its idea is the "Everyday Uniform", first released in May 2021: a cross-seasonal collection meant to be worn all year, so nothing ever feels like last season. The founder, Magnus Ronning, spent years documenting fashion culture before starting the label, and began by asking what people actually want to wear day after day. The range covers knitwear, denim, workwear and tailoring references, reworked with a contemporary eye. Ronning sells direct to consumers, shipping from the factory to its own fulfilment centre, which it says cuts out most of the retail markup. It describes itself as an affordable one-stop shop for building your own uniform.