Sneeze

Sneeze is a skate and culture publication, founded in 2008. It is known for its surprising references, which gives it a different feel from a typical skate title. Because it began as a publication, its clothing sits alongside its editorial work rather than replacing it. Sneeze has teamed up with a handful of names that will be familiar to anyone who shops this corner of menswear: Très Bien, Sun Buddies, Reebok and Vans. That spread, from a Swedish retailer to a footwear giant and a skate staple, hints at how comfortably it moves between skate and wider culture. If you like your skate-adjacent clothes with a bit of curiosity behind them, it's worth a look.