Sporty & Rich

Sporty & Rich started as an Instagram mood board. Emily Oberg built it after moving to New York in 2015 to work as an editorial producer at Complex Magazine. A print magazine followed, then a small assortment of apparel, and she had no intention of turning it into a real brand. The idea behind it is vintage sportswear tied with luxury. Oberg is still the visual director, overseeing design, casting, production and art direction. She lives between Los Angeles and Paris, where the headquarters and team are based. Current pieces include the Blondie Serif Logo Rugby Polo at £205, the Jannie Signature Logo Cashmere SS Cardigan at £195 and the Rosa Signature Logo Sports Dress at £150.