Sundays

Sundays is part of a newer wave of brands that treat streetwear with a lighter touch. It first got noticed for handcrafted checkerboard crochet beanies, and it has since built a following around playful colour, pattern and everyday dressing. The idea running through it is that life should feel a bit more like a Sunday. Familiar staples get a relaxed approach to the rules: graphic tees, oversized hoodies and statement caps, all with plenty of personality. The references range from DIY culture and nostalgia to internet-era humour and offbeat design nods. Releases are limited, and each drop feels more like an inside joke than a collection. If you think streetwear can be a bit too serious, this is a good place to start.