Thug Club

Thug Club is a Seoul streetwear label founded in 2018 by Yeong Min Cho, known as Thug Min. He studied fashion design in Seoul and built an audience on Facebook and YouTube before the brand took off. The look mixes hip hop cues with Americana motorcycle grit: oversized cuts, distressed denim, and metal hardware that feels part medieval armour, part biker gear. Jackets, jeans, hoodies and t-shirts all carry that worn-in toughness. Jiyool Kwon joined as Design Director in 2021, the year the brand's viral boxer shorts spread across social media. A first flagship, TC Castle, opened in Itaewon in July 2023. Collaborations include adidas, MCM and Gentle Monster.