Vilebrequin

Vilebrequin is a swimwear house whose story began in Saint-Tropez in 1971. It is known for swim shorts in vibrant colours and patterns, and the label describes its style as a blend of humour and elegance. Its own site talks about over 50 summers spent refining the art of living at the beach, with a playful, optimistic outlook. Retailers echo the Saint-Tropez spirit, calling it joyful and free, with a casual charm suited to holidays. There is a practical side too. Vilebrequin says it wants swimwear that can be worn, re-worn, repaired and passed on, and it offers a repair request for men's swim shorts. Monogramming is available in select stores.