Won Hundred

Won Hundred is a Copenhagen label founded in 2004 by Nikolaj Nielsen, and denim is where it started. It built its reputation on expertly washed jeans that feel lived-in from day one, which helped make it one of Denmark's most influential contemporary labels. That approach has since grown into a full ready-to-wear range for men and women. Expect clean silhouettes with the odd unexpected texture, bold graphic or quiet subcultural reference. The influences are as much music and youth culture as traditional Nordic design. The result is Scandinavian style with an edge, but still easy to wear. It suits anyone who wants relaxed, self-assured clothes with a slight rebellious streak.