Village PM

Village PM makes skate shoes with the thinking of outdoor footwear. The French label, created with innovation agency All Triangles, builds on an asymmetrical last and uses what it calls Rubber Glove Construction, a wrap-around rubber outsole meant to give flexibility and durability. A manually applied climbing rubber rand adds grip and can be replaced when it wears out. The focus is grip, shock absorption and abrasion resistance, with a progressive look. The shoes are made in the French Alps, though some place the brand in Paris. The team is headed up by Thaynan Acosta and Logan Da Silva, and their first video is "First Times are Special".