Stussy

Stüssy was born from the Southern California surf scene in the late '80s and early '90s, and went on to change the look and ideology of casual-wear. That is how Nitty Gritty tells it. The label's own site lists tees, sweats, outerwear, headwear and denim, so it covers most of a casual wardrobe. Très Bien picks out pigment dyed tees, sherpa fleece, flannel shirts and the Big Ol' Jean, which gives a good feel for the range. Goodhood also carries a men's collection, so you can compare how different shops choose from the line before deciding what to buy.