Always

Always, short for "Always do what you should do", was founded by New Zealander Nick Mason. Nick is a surfer, and that shows in the graphics, which have a beach feel. London's oldest skateboard shop, Slam City Skates, has stocked the label since it began. Slam describes Always as a brand it has carried from the start. The label is repped by Jarrad Carlin, one of Slam's latest team riders. Between the shop, the team rider and a surfing founder, Always has both skate and surf connections behind it.