April

April is a skateboard brand started by Shane O'Neill after he left Primitive skateboards to go it alone. It's a skate label first and foremost, so if you're after boards rather than a full wardrobe, this is where it lives. The team is the focus. Shane's eye for putting a squad together is as sharp as his skating, and the line-up backs that up: Yuto Horigome, Diego Najera, Ish Cepeda, Noah Nayef, Kai Kishi, Ronnie Kessner and Shane himself. Slam City stocks April, ships to the UK and bills in pounds, and it has a mailing list for release news, collaborations, exclusives and offers. That's a decent way to keep tabs on new drops.