Bronze

Bronze began as a hardware company and has become a brand skateboarders trust, best known for its videos. Slam City Skates, London's oldest skateboard shop, describes it as New York's finest video institution. Peter Sidlauskas and co keep releasing new videos online, and Slam City says they outlast any competition in a climate where people rarely re-watch a web clip. The shop credits Bronze videos with getting skateboarders across the country weighing up the cost of a plane ticket to JFK. Slam City also stocks the clothing side of Bronze, which celebrates scouring the internet in its early days. If you want to see where the brand's reputation comes from, start with the videos.