ANDERSSON BELL

Andersson Bell is a Seoul label founded in 2014 by Dohun Kim. The idea came from setting two cultures against each other: Korea and Scandinavia. The result mixes Korean urban, street-inspired style with a minimalist Scandinavian aesthetic. The name carries the same mix. Andersson comes from a common market name in Sweden, while Bell stands for the sound of a Korean temple bell. Machine-A describes the brand as combining North European and American studies with the Korean soul. If you like streetwear with a quieter, pared-back side, it's worth a look. The official site is run from Seoul, and the label is stocked by retailers such as Machine-A.