Aurélien

Aurélien makes Mediterranean-leaning casual clothing, footwear and accessories, and it is best known for two materials: Cashwool® and Softey® suede. The suede is treated in one of Italy's finest tanneries, and the baseball cap is made in Italy from a soft cashmere blend. Linen features too, pitched at time in the country or by the sea. The range includes relaxed resort shirts, tailored swim shorts, unstructured polos and easy footwear, built to move from city streets to coastal breaks. The Local Merchants stocks it. The approach is called Smart Luxury, with high-end quality at an elegant price. Aurélien has a London boutique, an Amsterdam store, and shop-in-shops and pop-ups including Bijenkorf, Selfridges and Harvey Nichols.