DAIWA PIER39

DAIWA PIER39 is an apparel line built around one idea: a bridge between the natural world and the city. The clothes are designed for enjoying urban life, and they carry ideas taken from fishing. The label says these come from the experience it has built up in fishing settings, and that the same thinking is meant to help in everyday life too, with the care showing in the details. It describes its pieces as real clothes born from a taste for fishing. The name is written DAIWA PIER39, with the Japanese reading given as Daiwa Pier 39. UK stockist Goodhood carries a collection of it, describing the range as practical and stylish for daily wear.