FORTUNE W.W.D

Fortune W.W.D is a menswear line built around the idea that clothing is never finished. The label treats a garment as something that changes with its material, its construction and the way it is worn, and it sets out to make pieces that shift and develop over time. There is no fixed house look here. Fortune rejects a single aesthetic in favour of reinvention and experimentation, so the range is led by concepts rather than by a repeating formula. The brand describes its aim as bringing together style, functionality and concept in high quality garments. If you like menswear with a fluid, forward-thinking outlook, and you're happy for the idea behind a piece to matter as much as the piece itself, this is a label to look at closely. Goodhood stocks it.