Icebreaker was founded in 1995, pioneering natural outdoor apparel at a time when the industry leaned heavily on synthetics. The brand builds its clothing around merino wool sourced from New Zealand Merino sheep, valued for its softness, breathability and natural odour resistance. Garments are organised into a modular layering system of base, mid and outer layers, with base layers categorised by weight (125, 200, 260 and 320 gsm) to match different activities and climates. Some pieces blend merino with nylon, Lycra or Tencel for added durability and stretch. Most garments are machine washable, and the brand works towards biodegradable materials and bio-based alternatives to synthetics.
Where to buy Icebreaker
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