NATRA STUDIOS

Natra Studios starts with a dog. The label is named after the founder's dog, Sinatra, and the star on his forehead became the brand's symbol. That personal story runs through the whole range: each piece is named after a dog that has left its mark on the label. On the design side, Natra mixes casualwear with sportswear, so you can expect relaxed everyday clothes with an athletic streak rather than anything strictly formal. It's a small, characterful label with a clear sense of where it came from, and the naming gives each piece a bit of personality. Goodhood stocks it, so that's a good place to start looking at what's currently available.