FENDI

Fendi is an Italian label best known for its Baguette handbag and its double F pattern. The house began in 1925 as a fur store in Rome, and fur work is still where it is described as particularly skilled. Over the decades it has grown from that single Roman shop into an international luxury brand, and it now sits under LVMH. If you are browsing for menswear, this is a label with a long craft history behind it, rather than a young name chasing a look. Expect luxury pricing and a strong sense of heritage, with the double F motif as the easiest way to spot it.