FULLCOUNT

FULLCOUNT is a Japanese selvedge denim brand, and it is best known for its jeans. It uses Zimbabwe cotton and vintage machinery, with a focus on texture, comfort and long-term wear. It is part of the Osaka 5, the group of Osaka denim makers, and the same attention to detail runs through the rest of its range: jackets, sweatshirts, T-shirts, a long-standing chambray shirt and classic denim caps. Its sweatshirts in particular have won high praise. The label has a collaboration capsule with GDC, the brand created by a stylist and photographer, covering eight styles including denim jackets and jeans. Its first store outside Japan is a partnership with SON OF A STAG in London.