Good On

Good On has stuck with one idea since 1997: simple, basic, sturdy everyday clothes made from USA cotton. The label doesn't compromise at any stage of production, and its clothes are meant to gain character the longer you wear them. The fabric is made by knitting factories in America and Japan, each with its own techniques. Colours are worked out with a wide range of dyeing methods, chosen to suit each design and fabric, and developed over many years with skilled craftspeople in both countries. Good On is open about the trade-offs. Garment dyeing can leave fine lines or creases, and these fade with wear and washing. Expect a few small differences from piece to piece, and some fading after a decade of daily wear.