Heroin

Heroin is a skateboard brand rather than a clothing label, so it suits anyone whose wardrobe leans on skate culture. Mark "Fos" Foster started it in 1998 while he still worked at Slam City, and Slam says it began as an elaborate joke. It has since become one of the best-loved names in skateboarding, with what Slam calls the most interesting boards on the wall. Fos still uses it as an outlet for his creative brain. The original "Big Egg" shape dates from 2018, and the label has released a video called Mutate or Die. The team is wide and varied, including Lee Yankou, Craig Questions and Nolan Houghton. Distribution is through Baker Boys in Los Angeles.