Informale

Informale makes casual menswear by hand in Melbourne, in low production runs, and the pitch is simple: buy less, buy better. The label says it knows where every material in a garment comes from, and only chooses fabrics grown, woven and dyed in countries where the environment is protected by law. The makers are paid properly for their time and skill. The clothes are meant to work across the board. They look as good with a sports coat and dress shoes as with a cap and sneakers, and the designs draw on vintage and utility silhouettes. There is no chasing fads here. Informale describes its aim as clothing for life, built to gain character with age. There is also a shop in Melbourne CBD, if you like to feel the cloth first.