LOUIS GABRIEL NOUCHI

LOUIS GABRIEL NOUCHI, or LGN, is a French label for menswear and womenswear, founded in Paris in 2017 by Louis-Gabriel Nouchi. Each collection is a tribute to a book that has shaped his view of the world, and it reflects on masculinity and what defines us as individuals. The collections are shown during Paris Fashion Week. The idea is a wardrobe that adapts to the wearer, with no limits of gender, body or age. The brand pairs fluid, sensual materials with a precise, comfortable fit. It says quality, production transparency and honesty are central, and it works with luxury European factories and major textile groups to keep improving its materials. London stockist MACHINE-A carries the label.