LUEDER

LUEDER is an emerging label founded by German designer Marie Lueder. Its first collection was shown at London Fashion Week in 2020, and it quickly built relationships with well-known fashion retailers, including Slam Jam and Browns Fashion. London concept store MACHINE-A stocks the label and describes its own focus as boundary-pushing fashion. The brand's own site is built around what it calls Castle Lueder, and it invites customers to sign up for news of new releases, exclusive offers and stories from the label. That mailing list is the best way to stay close to it. It's worth looking at a stockist's collection page to see what's in the current range.