NEWGEN

NEWGEN is less a single label than a marker of emerging fashion talent, and it is best known through one project. NEWGEN30 celebrates 30 years of emerging fashion designers. To mark it, alumni designers each donated a print, and those prints appear on tote bags. The bags are made in India by a majority female workforce, printed with non-toxic inks that meet REACH standards, on sustainably sourced cotton. They were made in partnership with Bags of Ethics. You can find the NEWGEN collection at MACHINE-A, the London concept store, which ships worldwide.