PER GOTESSON

PER GOTESSON is a menswear label that sets out to rethink what modern masculinity looks like in clothes. What makes it worth a look is how the pieces are made. The label combines digital design methods with traditional craft techniques, so the newest tools sit alongside long-established hand skills rather than replacing them. That mix suggests a brand for people who want something a little different from the usual menswear formula, and who care about the thinking behind a garment as well as the finished look. If you like clothes with a clear idea and an interesting process, it's a label to keep an eye on. Machine-A stocks it, which is a good place to start browsing.