Pherrow's

Pherrow's is a Tokyo-based Japanese label that reworks classic American workwear and military clothing. Its official store describes it as an Americana brand known for complete reproductions of vintage sweatshirts and flight jackets, with jeans in the range too. Retailers single out the selvedge denim and the flight jacket reproductions in particular. The approach is vintage-inspired, but with attention to contemporary fit, construction and everyday wearability, so the pieces are meant to be worn often. The brand ties its style to the "American casual" look that took hold in Japan in the 1980s and 1990s, and says "Authentic American" is the foundation of what it makes.