Primitive

Primitive is a skateboard label started by Paul Rodriguez after he left Plan B. It began life in 2014 and took its name from a store he had opened years earlier. P-Rod has built the team up from the original three, himself, Carlos Ribeiro and Nick Tucker, into what Slam City Skates calls one of the heaviest squads in the industry. The shop's own connection is a nice one: Marek Zaprazny was turned pro at their Covent Garden store. If you're after skate gear with a genuine team behind it, this is a name worth knowing. UK shoppers can find it at Slam City, with prices in pounds.