TCB

TCB is a Japanese denim label led by founder Hajime Inoue. Its jeans are centred on Kojima in Okayama, which the brand calls the sacred jeans place. The name is usually read as Taking Care of Business, but the brand says it simply means Two Cat Brand, because Inoue is a huge cat lover. Stockists describe a focus on vintage-inspired denim and careful attention to detail, with an interest in traditional denim production and classic workwear silhouettes, updated for modern wearability. The aim is jeans that balance authenticity with everyday function. TCB talks about a daily lifestyle with good jeans, ones that age and fade beautifully with memories inscribed on the indigo. There is also a collaboration line with Graph Zero.