thisisneverthat

thisisneverthat is a streetwear label from Seoul, South Korea, started by three co-founders: Nadan Cho, Jonkyu Choi and Inwook Park. Goodhood says they gained an insight into the street style of London and New York while living outside Seoul. That mix of places shows in the clothes. END describes references ranging from vintage Americana and outdoor gear to military surplus and 90s sportswear, with designs that nod to 90s and early 2000s streetwear. Expect typography-heavy tees, sweats and hoodies, alongside popular Pertex down jackets. Familiar silhouettes are reworked with relaxed proportions and subtle graphic elements, so the pieces feel easy to wear rather than trend-led. The references are global, but the attitude is Seoul's own.