UGG

UGG started in 1978, when Brian Smith, an Australian surfer, came to California with the idea of making a boot to warm his feet after cold mornings in the Pacific. That became the Classic Boot. END. describes UGGs as sheepskin footwear that began on the shelves of Southern California surf shops and grew into a Y2K fashion phenomenon, a comfortable choice for indoors and a streetwear staple in New York and elsewhere. For men, the range covers boots, slippers, sneakers and sandals, plus apparel and accessories. Styles such as the Classic Ultra Mini and the Tasman have found fans across fashion, music and streetwear. END. points to the premium sheepskin and easy wearability as the draw.