TOYS McCOY

Toys McCoy is a Japanese clothing brand founded in 1996 by illustrator Hiroshi Okamoto. It is known for detailed reproductions of vintage American military and motorsport-inspired garments, drawing on mid-century aviation and racing culture. The focus is on design detail and quality construction, and you can see the illustrator's hand in the work. The label is also recognised for graphic-led flight jackets and printed T-shirts, where traditional influences meet distinctive artwork. One example is the Marilyn Monroe reversible 'Sukajan' souvenir jacket in blue and black. If you like heritage-inspired pieces with a bit of personality, and you appreciate a jacket that tells a story through its print, this is a label worth looking at.