YAECA

YAECA is a Japanese clothing brand, founded in 2002, and the whole idea is restraint. The clothes are minimalist and quietly considered in how they're put together, with the attention going to fabric quality and comfort rather than to anything loud. If you want things you can pull on without thinking, this is the appeal. The silhouettes are clean and simple, designed for daily use, so a shirt or a pair of trousers from YAECA is meant to slot into an ordinary week rather than sit in the wardrobe waiting for an occasion. Stockists describe the look as rooted in functional, modern Japanese design. It suits anyone who likes their wardrobe understated, practical and easy to wear.