Labels / Beams Plus
Beams Plus
Beams Plus
Beams Plus is the sub-label of BEAMS, the Japanese retailer that began in 1976. It was created in 1999 as a love letter to vintage Americana, and it takes its cues from American uniform of the 1940s to the mid-1960s. Ivy League tailoring, vintage sportswear and military utility all feed in, reworked through a Japanese lens into everyday pieces that feel familiar without being predictable. Look for printed shirts, cardigans, smocks and anoraks, plus button-down shirts, pleated chinos, knitwear, polo tops, trousers and jackets. It's a good fit if you like classic casual clothing with a heritage influence but want a modern take on it.
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