LEMAIRE

Lemaire is a French fashion house, established in 1991, and it has a quiet way of going about luxury. The clothes are tailored but supple, sitting somewhere between tradition and experiment. Trousers, jackets and shirts are the everyday staples, made from good fabrics and cut with precise silhouettes. The label's own site describes a Parisian style that is cosmopolitan and sophisticated, and stockists such as Machine-A talk about specialised artisanship and a fluency in the details. That's the appeal: nothing shouts, but the cut and cloth reward a closer look. Lemaire sells womenswear and menswear, and has stores in Paris, Tokyo, Nagoya, Beijing and Chengdu, including at Le Bon Marché Homme and Galeries Lafayette Haussmann in Paris.