Norse Projects

Norse Projects is a Copenhagen label that began in 2004, when Anton Jull, Tobia Sloth and Mikkel Groemeback opened a shop that doubled as an art gallery and streetwear store. Their first self-designed men's collection followed in 2009. The clothes sit somewhere between streetwear, classic workwear and Scandinavian simplicity: heavy cotton tees, knitwear, shell jackets and trousers that suit the office and the weekend. Shirting comes in poplin, organic Oxford cloth and Italian flannel, while outerwear includes corduroy chore jackets, overshirts and technical shells developed with mills such as Japan's Komatsu. The branding is quiet enough that you have to look for the label. Its motto is "Created for Life – Good for All Seasons".