Reebok

Reebok began as a family-run athletic footwear company in Bolton, England, originally focused on performance running shoes. It rose to prominence in the 1980s fitness boom, helped along by the Freestyle trainer, and later got big in basketball with Pump technology, which uses individually inflatable air cushions to improve the fit. Shaquille O'Neal was among the NBA players seen in its shoes. Today the range runs from Nano training shoes, built for everything from runs to lifts and climbs, to retro silhouettes like the Classic and Club C 85, which have found a place in streetwear. Collaborators include Kendrick Lamar, Jay-Z and Venus Williams.